ReeHart – Blogging from the Heart

Social networking sites have really hit big. Everyone knows Facebook and it has over a hundred million members. That is a huge member base even if half of them are inactive. And to Internet marketers that means a new marketing opporunity. The opportunity is really big, however to take advantage of it we need to overcome many obstacles.

The big websites like Facebook have strict rules about advertising to their members and their advertising services are too primitive to take full advantage of them. It’s very difficult to target these members without being called a spammer. As a marketer, you do not want to put a bad name on your brand, so spamming is not an option.

The new web software called Niche Socializer has proposed a different solution. “Let’s build our own social networks”, the authors of Niche Socializer say. If you can create your community in your niche, you would have all of the members at your disposal, and you could market to them without breaking any rules any day of the week and twice on Sunday.

The idea of this software is to effectively and at little cost create social networking websites in any niche, promote it and monetize it. Four monetization methods are proposed to start with – paid subscriptions, classified ad listings, business directory listings, and ecommerce to sell your products. The old marketing methods are also not rejected, you can do the affiliate marketing or email marketing, and virtually any other marketing if you want.

To successfully build a community, a initial niche research is concieved in a way that you can get easy targeted traffic for it. This is done to cut expenses and avoid failures – setting up a site costs money, yet the research is free.

This model sounds plausible in theory, so it only has to be proven in practice. If Niche Socialize succeeds, we will see many social networks appearing on the Internet (more than usual). The good thing about that is that these networks will be targeted to very specific niches and sub-niches and will add more value than the general social networks do.

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