ReeHart – Blogging from the Heart

Posts Tagged ‘video advertising’

In today’s complex world of internet advertising and marketing, there are ways to measure virtually every aspect of the internet experience. With users being tracked and scored with using the internet, this lets advertisers know how they can get the most bang for their buck. And as video has begun to permeate every aspect of the internet, comScore Video Metrix has developed methods of measuring and scoring every moment of the video experience.

Advertisers want to match their ads to the content that video networks have in their libraries. These video networks aren’t just traditional TV, although that is a part of it, but viral video, and publisher content also is a big part of their libraries as well. Video ads also make up a part of these libraries and could skew scoring, but comScore has developed a method of scoring that defines all the different aspects of a video library’s performance. This enables both content providers and marketers to better define what parts are being the most effective.

By being able to stock their libraries with footage that users want can help content builders get an advantage. A more effective way to build content is to watch trends which gives the content providers a more efficient way to spend their money than just going off a blind build. Being able to give the advertisers what they need to use, companies can pull in content that is the most effective.

With television building an ever larger web presence, comScore’s Video Metrix uses scheduling brackets for television to define part of their scoring. Enabling advertisers to see when users are accessing video versus TV versus ad spots helps them to see what users are watching. Regardless of the level of usage, comScore’s robust scoring methods are able to define every aspect of the viewer’s experience, showing advertisers which video networks are the most capable as well as the most watched.

No longer do you have to leave anything to guess or chance. Since the internet has defined and refined the advertising model, ways to measure just how effective advertising is has been a key to ensuring advertising dollars are being spent in the most effective ways possible. With comScore’s Video Metrix, you’ve got a way to see just how effective your advertising can be, and get the most advertising views and clickthroughs for your advertising dollar as well.

SpotXchange enables advertisers to achieve their campaign goals regardless of the metric by combining the power of video advertising with advanced targeting and an exchange-based marketplace.

Did you know the human mind thinks in pictures? Try it for yourself, think of the phrase now for example targeted web traffic, what do you think of?

Maybe a picture of the last website you visited with an article on getting a heap more visitors, or maybe you see a picture of your empty clickbank account that you know might only get filled once you get a heap of visitors.

The point of all this is you do not think of a word or phrase as “text” but actually you see an image of your interpretation of that word or phrase in your mind.

In many respects the human mind is like a video player than can play videos on demand. [youtube:ed3qwsigxRc;[link:A Promotional Video];http://www.youtube.com/watch?v=ed3qwsigxRc&feature=related] Doesn’t it then make sense to produce content that will press your visitors buttons? Pictures and better still videos will do just that.

A picture, or a video is usually the 1st thing a human eye will gravitate towards when opening a page on the internet, and even more so if the image is of a human face. Try it yourself. Open a web page containing text and a picture or a video and “watch” where you look yourself.

Entire sites have been setup,hundreds of them in fact that are dedicated to sharing video and images and they are some of the most heavily trafficked any websites get on the internet. Why? People really like watching videos and looking at pictures.

Isn’t it time you started making a major focus on video for your websites?

Now any video you create should offer very relevant and practical any useful information to your audience, and should be targeted to their needs. If you just “self promote”, then you are likely to be disappointed with the results. Remember people love watching Channel WIIFM (What’s In It For Me) !

A video can be an incredibly powerful testimonial because it can give the visitor the “proof” that the product works, as well as demonstrating potentially useful information relating to the product.

Just take a look at TV advertisements if you are ever stuck for ideas on video concepts. With the price of advertising on TV, you can bet that the concepts you see in an ad are tested and proven winners (guaranteed to “convert” as many of their targeted watchers as possible).

For example, many TV advertisements cover a format like listed below.

1. Identify the problem in the mind of the viewer.

2. “Offer” a fix to the problem.

3. Introduce other people who endorse the product (testimonials).

4. Introduce special price.

5. Introduce scarcity (available for a limited time, etc).

6. Introduce a few bonus items (2 for the price of 1, order in next 15 minutes to get a fantastic bonus, etc).

It should be no surprise if you look at the list above to come to the conclusion that many internet marketing launches follow the EXACT same model. I am hoping that if you now realize this, it may get you to spend a little more time researching the product before “buying the One Time Offer”. Because you know this information you can not get “sucked in” to the buying process.

I would recommend that if you are trying to “sell” in your video that you cover a similar format using the AIDA formula. AIDA stands for Attention, Interest, Desire, Action.

So the introductory part of the video should “excite” your prospect just by seeing it, so a or a snappy picture or something to get to the problem straight away is a great start.

Once you have their first bit of Attention you have to convert this into genuine Interest. How is your product going to really benefit your prospect? Will it make their life better? Remember prospects buy on Benefits (what it’s going to do for them) and not Features, so target Benefits here.

Ok, Attention and Benefits are resolved, it’s now the time to move them to desire the product.. Badly! This is Desire, Make the offer irresistible. Perhaps some cool extra bonuses, you really want to make it a “no brainer” for them to buy. An iron clad guarantee is also good here.

Finally, the last but by no means least step is Action. You can build up Attention, Interest, and Desire, but your clickbank account balance is not going to move up until you get them to take Action.

Actually ask your prospect to buy, or leave their email, or visit the website, or anything you are trying to get them to do. Be very specific and tell them exactly what you want them to do. This step is something many marketers leave out, so make sure you not forget to add this.

Be sure that your youtube marketing efforts targets the benefits your prospect will receive. Just make the video from a prospects point of view and target the problems, interests, desires, and of course the solution and you will be well on your way to get a great response from your video.