ReeHart – Blogging from the Heart

Posts Tagged ‘video marketing’

Video marketing continues to grow as the ways to promote on the internet develop more rapidly everyday. If you have any kind of presence online it has the probability to greatly increase your traffic and brand awareness due to the amount of options you have in placing your message across. Videos are being viewed online in figures that could very well be counted as billions from the diverse ways they are shared. These videos are being seen for longer and the figures will continue to go upwards. Keyword research is an essential part of any SEO campaign and this is why you Market Samurai should be one of your tools to use.

It is the perfect viral tool and has achieved positive results from all the other social websites such as Twitter and Facebook. The sharing of a video is easy to do on social sites that develop as a result of associations and the referring of like minded individuals. The development of innovative devices for sharing media signifies this is occurring on a much larger extent. If you take the example of smartphones and iPads, you begin to realize that these are perfect programs for sharing videos. People are obtaining these gadgets and you solely need witness what is going on around you to observe how many of us are using these types of products.

Many of us are still not integrating video as part of our online campaigns despite all of the benefits it can deliver to a business. Finding ourselves on camera or just thinking we cannot in reality do it is probably putting quite a few of us off. The reality is that you no longer need expensive gear and the ability to get a video on the internet is now comparatively easy. For example, there are many instances where a simple flip camera is used and is quite satisfactory for what you need to generate. When it comes to what you are looking to produce, the condition for you to appear on camera is usually not needed in any case. A proven video method uses a mixture of powerpoint and a screen capture product from a business like Camtasia. Another simple option is to choose some images and music that a company called Animoto will change into a video with written text in the process. The Best Spinner is the best tool for article spinning purposes, a very helpful tool for top internet marketers.

In terms of the format of your video this will almost certainly be influenced by the industry you are in. If you know your customer base subsequently this helps you produce something appropriate. If you want to be seen as an authority for instance, educational type presentations can quickly get you recognized. Additionally, if you are reviewing products and services then actually doing some sort of filmed demonstration can be very effective to help people decide. A video that makes people laugh or is a bit quirky can be used in the right circumstances and can quickly be spread around the internet.

If you want more targeted traffic to your site, video marketing can make a big difference to your financial success online. Get a sexy figure and a body you always dreamed of by performing Kettlebell Training.

Did you know the human mind thinks in pictures? Try it for yourself, think of the phrase now for example targeted web traffic, what do you think of?

Maybe a picture of the last website you visited with an article on getting a heap more visitors, or maybe you see a picture of your empty clickbank account that you know might only get filled once you get a heap of visitors.

The point of all this is you do not think of a word or phrase as “text” but actually you see an image of your interpretation of that word or phrase in your mind.

In many respects the human mind is like a video player than can play videos on demand. [youtube:ed3qwsigxRc;[link:A Promotional Video];http://www.youtube.com/watch?v=ed3qwsigxRc&feature=related] Doesn’t it then make sense to produce content that will press your visitors buttons? Pictures and better still videos will do just that.

A picture, or a video is usually the 1st thing a human eye will gravitate towards when opening a page on the internet, and even more so if the image is of a human face. Try it yourself. Open a web page containing text and a picture or a video and “watch” where you look yourself.

Entire sites have been setup,hundreds of them in fact that are dedicated to sharing video and images and they are some of the most heavily trafficked any websites get on the internet. Why? People really like watching videos and looking at pictures.

Isn’t it time you started making a major focus on video for your websites?

Now any video you create should offer very relevant and practical any useful information to your audience, and should be targeted to their needs. If you just “self promote”, then you are likely to be disappointed with the results. Remember people love watching Channel WIIFM (What’s In It For Me) !

A video can be an incredibly powerful testimonial because it can give the visitor the “proof” that the product works, as well as demonstrating potentially useful information relating to the product.

Just take a look at TV advertisements if you are ever stuck for ideas on video concepts. With the price of advertising on TV, you can bet that the concepts you see in an ad are tested and proven winners (guaranteed to “convert” as many of their targeted watchers as possible).

For example, many TV advertisements cover a format like listed below.

1. Identify the problem in the mind of the viewer.

2. “Offer” a fix to the problem.

3. Introduce other people who endorse the product (testimonials).

4. Introduce special price.

5. Introduce scarcity (available for a limited time, etc).

6. Introduce a few bonus items (2 for the price of 1, order in next 15 minutes to get a fantastic bonus, etc).

It should be no surprise if you look at the list above to come to the conclusion that many internet marketing launches follow the EXACT same model. I am hoping that if you now realize this, it may get you to spend a little more time researching the product before “buying the One Time Offer”. Because you know this information you can not get “sucked in” to the buying process.

I would recommend that if you are trying to “sell” in your video that you cover a similar format using the AIDA formula. AIDA stands for Attention, Interest, Desire, Action.

So the introductory part of the video should “excite” your prospect just by seeing it, so a or a snappy picture or something to get to the problem straight away is a great start.

Once you have their first bit of Attention you have to convert this into genuine Interest. How is your product going to really benefit your prospect? Will it make their life better? Remember prospects buy on Benefits (what it’s going to do for them) and not Features, so target Benefits here.

Ok, Attention and Benefits are resolved, it’s now the time to move them to desire the product.. Badly! This is Desire, Make the offer irresistible. Perhaps some cool extra bonuses, you really want to make it a “no brainer” for them to buy. An iron clad guarantee is also good here.

Finally, the last but by no means least step is Action. You can build up Attention, Interest, and Desire, but your clickbank account balance is not going to move up until you get them to take Action.

Actually ask your prospect to buy, or leave their email, or visit the website, or anything you are trying to get them to do. Be very specific and tell them exactly what you want them to do. This step is something many marketers leave out, so make sure you not forget to add this.

Be sure that your youtube marketing efforts targets the benefits your prospect will receive. Just make the video from a prospects point of view and target the problems, interests, desires, and of course the solution and you will be well on your way to get a great response from your video.

With all the hype about video marketing, it is only normal for any online business owner, advertiser, or blogger to want to know how to use video for marketing online.

Video marketing is certainly a great way to reach out to your prospective clients from all over the world. It helps generate page views, which is a good thing especially for bloggers. In order to take full advantage of what video marketing can do for you, you must be able to know and maximize the many features of the internet. This works like Google Adsense in the sense that you know that you can benefit from it, but you do not know how to do it.

There are some tips and techniques that you must learn and even master in order to benefit from this kind of marketing. For instance, you must create a really interesting video clip of the product you are selling. It doesn’t have to be professionally done, although if you have the budget, then there’s absolutely nothing wrong with having your video created by a professional.

When you already have your video ready, you can now submit it to sites like YouTube, Flicker, or Facebook, among the most popular sites on the internet. Here, your video gets more chances of being seen as millions of people visit these sites every single day.

In almost all cases, you will need an account before you can upload your videos, but signing up will not take much of your time or your money. Yes, these sites are free to use, so you have nothing to lose.

When uploading your video to YouTube, for instance, use interesting but nonetheless appropriate keywords in the title. Think of something that people are most likely to use when they make a search of your product. When you have successfully done that, advertise your video your friends, contacts, and target customers.

If your current chiropractic marketing or Search Engine Optimization (SEO) “expert” hasn’t produced tangible results in 24-48 hours on Google, Yahoo, or MSN, then it’s time to get rid of them! What I mean, is if your listings do not dominate at least 3 of the top 10 listings on the first page, you’re getting “taken to the cleaners.”

I see the average chiropractor making this same mistake over and over. For some reason, maybe just from deceptive sales tactics, chiropractors feel they need to pay between $500-$1500 on SEO for their website every month. The problem is that they’ve been scammed because of lack of understanding and awareness about basic search engine optimization.

The reality is that when you’re doing it right, you should be showing up in Google searches for relevant topics in the top three positions! You shouldn’t be on page 17, you should be on page one at the very top, and it’s possible when you know about SEO. I discovered a great secret in 2005 about SEO and chiropractic marketing, and as I became more successful and started to spread the word to thousands of my now successful students, it no longer was a secret. I could see the future power of web 2.0 three years ago, and I began to tap it. How was I able to tap it, you ask? With the use of video! I noticed then that videos were getting tremendous status in Google searches, and I put that power to the test. Three years later, it’s clear that I hit the chiropractic marketing goldmine.

With this revelation, I began to use a free service called TubeMogul to submit my videos (chiropractic marketing and others) to about 12 web 2.0 video sharing websites automatically. This actually got rid of the numerous hours I was spending manually uploading my videos to these networks. What a breathe of fresh air it was and it helped leverage and free-up a great deal of time. What I also noticed, was that I was able to begin to get-on an canvass the search engines for whatever keywords I wanted pretty quickly. Very interesting and fun, I thought.

In this whole process, you might be wondering how much money I spent. The answer is that I didn’t spend a single dime! Once I stopped listening to the “gurus” and started to learn for myself, I was amazed by how wrong they all were. I now had a mission to create tons of videos and blanketing the search engines with all my material. I was on the top spots of Google a lot. Pretty impressive, huh?

That all changed when I found another super-secretive video submission service. I mean, it was literally TubeMogul on steroids multiplied by 10! I was able to submit my video to over 60 sites with the click of a mouse and I was crushing and toppling my competition overnight. The beauty was, my videos were getting to the top of Google and Yahoo rankings within 48 hours, sometimes even 24. This technology was only used by the gurus at first and it’s changed the face of marketing and SEO completely.

It’s important in this modern, busy world to leverage your tasks appropriately. This is of particular importance to chiropractors. These video and article submission services add so much time to your life and eventually so much profit to your business.

So, to set the record straight, getting to the top of the search engines in less than two days (for Free) is absolutely possible! Don’t let your current SEO guy tell you otherwise. All chiropractors and other business owners will have to learn this eventually. The ones that take the bull by the horns and learn it now will be able to prosper and create real wealth during this long economic recession. The choice is yours to adapt or have your business become extinct. As technology and communication change, so must we if you want to thrive.